Topps rips off their own hockey design

Topps released its 2014 Baseball Archives set this week, and usually I don’t pay attention to baseball cards. But Topps did something with this set that really annoyed me: they used a classic hockey card design in the new Archives baseball set — specifically, this design:

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“Check me out, dawg. I’m retro!” [Picture: Ebay]

Yes, that is the classic 1971-72 Topps and O-Pee-Chee design, re-purposed for a 20-card insert set of baseball cards — cheapening it in the process.

Everyone who reads this blog knows how much I love the 1971-72 design. It is the best hockey card design from the 1970s. (If you don’t believe me, read this first and then we’ll talk.)

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Best. Design. Ever.

Using this design for a baseball set would be like putting Sidney Crosby on a 1952 Topps Baseball card, or Alex Ovechkin on a 1989-90 Hoops Basketball card.

Inconceivable!

Five years ago, In The Game created a set of trading cards called 1972: The Year In Hockey which was reminiscent of the 1971-72 Topps/OPC design. I don’t know the full story, but I understand that In The Game got into a legal entanglement with Topps for making cards that also used ovals, bright colors and puffy letters. As if Topps invented — or outright owns — any of those design elements.

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A card from the 1972: The Year In Hockey set by In The Game

The 1972 set by In The Game was a hit with old school collectors who either bought cards in 1971-72 (that was before I was born), or collected that set later on. Making a new hockey set look like an old hockey set makes sense — especially when done right.

Anyway, would the type of collector who buys Topps Archives Baseball cards really give a damn about baseball cards that look like old hockey cards? I think they’d be more excited about new baseball cards that look like old baseball cards. Or the insert cards based on the Major League movie. I’m not even a baseball fan and I want those cards!

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2014 Topps Archives insert cards [Picture: Ebay]

But these cards…irritate me.

Frankly, I”m tired of card companies re-using old designs because they don’t even do it right anymore.Think about Upper Deck’s half-hearted release of Fleer Retro last year. Some of the “retro” cards were great, but many of the inserts were dumb because they weren’t even based on hockey designs, like Intimidation Nation (based on a football set) and the God-awful Noyz Boyz (based on basketball cards).

Yes, Topps made hockey cards in 1971-72, and can use that design all they want. They can use it on baseball cards or FIFA World Cup cards or Spongebob Squarepants cards or whatever the heck they make these days.

But just because they CAN doesn’t mean they SHOULD.