Upper Deck made waves in the trading card industry last week, releasing a new digital trading card platform called e-Pack. Unlike other digital trading cards, e-Pack cards have physical counterparts. Well, the hits and inserts do anyway, while the base cards exist only in digital form. However, base cards can be upgraded for foil parallels, and these foil parallels, along with the hits, can be shipped to the collector, making e-Pack the first of its kind in the trading card world.
Chris Carlin, senior marketing and social media manager of Upper Deck, had a discussion with me about the new e-Pack platform, why collectors should be excited, while retailers shouldn’t be worried, and how e-Pack will succeed where others have not.
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