Upper Deck Answers My Burning Questions

Upper Deck Logo

Back in March, I wrote a long-winded opinion piece on how Upper Deck can improve their Series One and Series Two hockey card sets. But I hate to just wish for things; I want them to happen. So I forwarded my article to Chris Carlin, Upper Deck’s Senior Marketing & Social Media Manager. 

Not only did Chris read my article, but he actually addressed all of my points. As collectors, many times we believe that the card companies can make what we think are a few easy changes that will make us happier.  Well, it turns out that those changes aren’t always easy to make as they might seem — and they won’t necessarily make collecting better, either. 

Here’s a summary of each point from my prior article, along with Chris’ response to each one. Maybe you will learn something; I know I did. 

Continue reading “Upper Deck Answers My Burning Questions”