How the New Fees Affects Card Flippers
Over the last 10+ years, COMC.com (or Check Out My Cards) has been toiling away in the trading card marketplace, striving to become one of, if not THE leader in individual trading card sales. After having evolved from a small web portal known as LowPriceCards.com into the juggernaut that it is in a few years, COMC has emerged with an inventory of over 18.3 Million cards and sells and ships more singles to collectors all over the world than any other service provider.
Led by a sort of “grass-roots” style guerrilla marketing campaign (which to me appeared to be based mainly on word of mouth and appearances by COMC people at the big sports shows), I have seen COMC grow from servicing about 3 million cards in their inventory when I first joined to over six times that amount today. First joining COMC in the fall of 2013, I happened on the website after meeting the owner, Tim Getsch, at the National Sports Collectors Convention. The former Microsoft employee’s pitch was simple enough. “Just try it out,” he told me. “If you like it, stick around. If you don’t, feel free to email me personally and tell me why.” That’s what brought me into the fold as a user. Customer service and the feeling like the owner gets it will most likely win out with me in the end.
Fast forward to this past weekend and the “Huge Announcement” from COMC. Like any company that is looking to survive for a long period of time, the goal has to be to make money. Sure you want the customer experience to be the best and people to love you all the time and what you do but the existential aspect of running a business will eventually give way to the fact that pats on the back don’t pay bills. Continue reading “Changes In Store For COMC.com”