Upper Deck’s new print-on-demand hockey card set has potential & problems
Upper Deck debuted its new Game Dated Moments hockey card set for the 2017-18 season last Friday. Each week, Upper Deck will release between one and four cards in this set, based on what they deem to be the biggest news of the NHL from the prior week. Fans will be encouraged to give Upper Deck their input as to what moments they would like to see on Game Dated Moment cards, which are available to purchase on Upper Deck’s E-Pack platform.
Upon first hearing about this new set, I was excited. I remember the 1996-97 Upper Deck Hockey set because the photos on those cards had captions that told you what was happening, and on what date the picture was taken.
I also liked it when Upper Deck made Biography of a Season cards, though admittedly I have always had trouble finding those at my local card shops — only to have dealers try and sell me the same cards months later.
These also remind me of those “Season Highlights” cards that were commonplace in the old Topps and O-Pee-Chee sets in the 1970s and 1980s. Most oldschool hockey collectors love those cards.
Anytime hockey gets a new type of set, even if the idea itself isn’t particularly new, I get excited. Hockey cards are almost always overlooked, so I love it when they get the all-star treatment.
But my excitement for Game Dated Moments has cooled off a little bit for a few good reasons. My outlook on this set is now mixed, with some positives and some problems. Let’s examine the problems first.
Each NHL coach followed his own unique path to get to where he is today. Some were accomplished NHL players who were immediately given a shot as an assistant coach upon retirement. Others were career minor leaguers, toiling in some of hockey’s most obscure ranks, before working their way up those ranks later on in life to finally appear in the NHL from behind the bench. Still, some never even played minor pro, hanging ’em up after junior and starting their coaching careers young.
Free stuff. We all love getting it when we go to a hockey game. I might not collect bobbleheads, but darn it, I’ll be sure to be one of the first 10,000 people to hustle through the gates to get a Jonathan Toews bobblehead that slightly looks like him. And if the giveaway is hockey cards, then I’ve been known to get to a hockey game two hours before puck drop.
Below are the notable game-night giveaways for each and every NHL team, including hockey cards, bobbleheads and other fun items that will end up on Ebay the day after they are given out. Some apparel items, like hats and t-shirts, are also listed below if they seem unique enough.
The 2017-18 hockey season is still a month away, yet Upper Deck likes to get the “collecting season” started early. Coming out almost two months before the start of the season is Upper Deck MVP Hockey. Although the price is the same as last year’s MVP — about $3 USD per pack or $40 USD for a 20-pack box — the set is smaller, with over 100 less short-printed cards, making this year’s offering easier to complete.
I opened up a box of 2017-18 Upper Deck MVP Hockey recently. Here is what I found: