Sometimes, the level of amateurishness displayed by the NHL in 2017 surprises me. The league held a celebrity all-star game on Saturday prior to the NHL Skills Competition. One player in the game was international pop sensation Justin Bieber. And yet, the NHL didn’t even bother to televise this game — not even on the NHL Network, which just ran a bunch of talking heads in that time slot.
The NHL streamed the 2017 NHL All-Star Celebrity Shootout on its website, and did a lousy job of it too, wasting the opportunity to raise the game’s profile and hopefully get a few new fans in the process.
The two teams — named Team Gretzky (home) and Team Lemieux (away) — had a lot of retired greats in the lineup, like Joe Sakic, Luc Robitaille, Sergei Fedorov, Peter Forsberg, Borje Salming and Larry Robinson. Wayne Gretzky and Mario Lemieux served as the coaches. Current stars Patrick Kane and Connor McDavid played, too. Celebrities like actor Cuba Gooding Jr. and movie director/producer Jerry Bruckheimer also laced them up.
And did I mention singer/hearthrob Justin Bieber? Bieber has 91.5 million followers on Twitter — about 86 million more followers than the NHL. He even tweeted Continue reading “NHL Bungles Its Own Celebrity Game”