In January 2016, Upper Deck launched an online platform that gave collectors a way to collect and trade digital trading cards. They called this platform e-Pack. As part of that experience, they added the ability to parlay those digital cards, via the act of “combining” various quantities, to create actual physical cards. For the user, the process was simple: collect cards, trade cards, or have your cards shipped directly to you.
At the same time, Upper Deck also announced a partnership with an online marketplace to act as the fulfillment center for their physical product. That marketplace was Check Out My Cards, or COMC as the hobby has grown to know it. After the initial glitches were worked out, it became an easy way for collectors and users of their platform to make a few bucks on their digital-to-physical cards. Emphasis on a few bucks.
Continue reading “Tim’s Take: COMC & e-Pack – The Race to the Bottom”