That was MY card dealer on the Super Bowl

Photo by Sal J. Barry
Did anyone who watched the Super Bowl yesterday remember the Miller High Life commercial, where they featured four small business owners?

Well, that baseball card shop owner is my “dealer”! I have been a customer of Tim’s Baseball Card Shop since he opened his store in my neighborhood in Chicago. Tim Herron is a friendly guy, he prices his stuff very fair and he’s very patient with kids.

Tim’s Baseball Card Shop, along with 3 other small businesses, were picked by Miller High Life to be featured in a Super Bowl commercial that touts the “little guys” for a change.

Needless to say, all of his customers were very happy for Tim. He’s a nice guy, and my number one source of hockey cards. Hell, I watched some football game just so I could see him on TV.

In addition to the commercial, Tim was featured on several news programs, including Fox News. It isn’t every day that a baseball card store owner gets to be on TV, let alone the Super Bowl.


Author: Sal Barry

Sal Barry is the editor and webmaster of Puck Junk. He is a freelance hockey writer, college professor and terrible hockey player. Follow him on Twitter @puckjunk

9 thoughts on “That was MY card dealer on the Super Bowl”

  1. I knew he was going to be on it because I saw the story on Fox News before. I have yet to make my way to his shop though.

  2. HAH! Well, you can tell him that Sal sent you.

    Seriously, though, if you ever stop at his shop, let me know. I live like two blocks away, and will stop by to say "hi".

  3. I really need to check this place out–I heard about the commercial on Gapers Block before it aired. Lincoln Square is one of my favorite neighborhoods, and I just bought hockey cards for the first time last week (!) so I'm willing to venture into a store now.

  4. k of c – welcome to the super fun world of hockey card collecting. Let me know if there are any cards that you are looking for.

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