Before Sidney Crosby was “Sid the Kid,” he was…well, just a kid. Crosby was touted as an elite prospect long before he was drafted, and even had several hockey cards released before he went onto NHL stardom.
This is Crosby’s earliest known card, though price guides will usually omit it because it was not found in a pack with other cards. Instead, this came inside of a magazine called Rookie Review during the 2002-03 season. The photo shows Crosby when he was tearing it up for the Dartmouth Subways in Midget AAA Hockey as just a wee 14-year old phenom.
Upper Deck photo editor Austin Castillo, left, poses with Philip Pritchard and the Stanley Cup. Among other duties, Castillo selects photos shown on Upper Deck hockey cards.
A few weeks ago, Puck Junk got some internet buzz with our Best of the Worst article about this year’s Upper Deck Series Two. That caught the busy eyes of our cardboard muses at Upper Deck, who enjoyed the light-hearted ribbing we gave them. We asked if we could interview one of their photo editors, because we want to know what goes into the production of hockey cards. What are some of the challenges that Upper Deck employees face to make cards that they’d be proud of?
Fortunately, Upper Deck photo editor Austin Castillo was kind enough to play Twenty(ish) Questions with us via email, and provided some pretty insightful and provocative things about the world of cardboard sports icons. Where do their new product ideas come from? What kind of guidelines do they follow for selecting card photos? Let’s find out!
Jim Howard: What is your job and what are your duties with Upper Deck?
Austin Castillo: My job title is Photo Editor. I maintain a huge archive of digital and film assets (slides and negatives) and pick the photos that go on cards, as well as some Photoshop work (CMYK conversion, color correction, etc.).
JH: How did you find your way into this field?
AC: I studied photography in college and then found the job via Indeed.
JH: To what extent do you edit the pictures? Obviously color, contrast and brightness are tweaked as needed, but I’ve seen older cards where the ads on the boards were removed or altered.
From 1985-86 to 1990-91, both Topps and O-Pee-Chee printed special trading cards on the bottom of the boxes of hockey cards. If you think about it, these “box bottoms,” as they are usually called, are like the short prints of the vintage era because you only got four per box. You either had to buy the entire box of cards to get just four box bottoms, or find other ways to acquire them.
At a glance:
– 1987-88 O-Pee-Chee Box Bottoms
– 16 cards
– Size: 2 1/2″ x 3 1/2″
(sizes may vary slightly)
– Download checklist
The 1987-88 O-Pee-Chee Hockey Box Bottoms set features cards of players who led their playoff-bound teams in scoring during the regular season; that is, they were on a team that made the playoffs and led their team in scoring during the regular season. This just might be the high-water mark of hockey box bottom sets, as 12 of the 16 players here were later inducted into the Hockey Hall of Fame.
Two decades before he would grow the most famous playoff beards in NHL history, “Jumbo” Joe Thornton was a teenager, with nary a whisker, playing major junior hockey. This hockey card from the 1995-96 Slapshot OHL set is of a 16-year old Thornton playing for the Sault Ste. Marie (“Soo”) Greyhounds. The back shows a fresh-faced Thornton, 30 pounds lighter and with much less hair. Continue reading “Joe Thornton’s First Hockey Card”
At a glance:
– 1976-77 Quebec Nordiques
– 20 postcards
– Size: 3 1/2″ x 5 1/2″
– Download checklist
The Quebec Nordiques released a set of 20 postcards during the 1976-77 season, back when the team was still a part of the World Hockey Association. Like so many other team-issued postcard sets, this set is minimalist, with basic color photos on the front and scant information on the back. These postcards give us a good look back at a time when hair was long and helmets were few and far between.
Earlier this month, blogger Kin Kinsley asked the pointed question “Is Upper Deck e-Pack Killing Card values?” It is a great article worth reading, and much of my article here draws from the research Kin conducted earlier. In summary, the droves of collectors opening “virtual packs” of 2015-16 Upper Deck Series One and Series Two at the e-Pack website, coupled with the convenience of physical inserts already being housed at Check Out My Cards, has led to a glut of inserts listed on the COMC website for dirt cheap.
For a third year in a row, Upper Deck has produced a set of trading cards of American Hockey League (AHL) players. The AHL is the top developmental circuit for the NHL. Many players who play in the AHL go on to play at least a little bit in the NHL, making this a sort of future prospects set.
The 2015-16 Upper Deck AHL Hockey set came out in April of 2016. A box costs around $65 and has 20 five-card packs. Being a fan of minor league hockey, I could not wait to get my hands on this product, and recently busted a box. Here is what I found inside:
Yesterday, Gord Downie, lead signer of the Canadian rock band The Tragically Hip, announced on his band’s website that he has terminal brain cancer.
Hockey is not often the subject of songs, but this sad news reminds me of a song by The Tragically Hip called “Fifty Mission Cap,” which is actually about a Pro Set hockey card issued during the 1990s.
Fleer is quickly becoming that go-to set that Upper Deck puts out when they want to infuse some 1990s nostalgia into the hockey card market. In the past, they released a set called Fleer Retro, which played heavily on 1990s base card and insert designs. The 2015-16 Fleer Showcase set is sort of their retro set of this year, with designs from two decades ago. A box costs around $110 online, and has 12 five-card packs. Here are the results of my recent break of Showcase.
Coming out towards the end of the regular season was 2015-16 Upper Deck SPX, which has more or less been a part of the hockey collecting landscape since the 1996-97 season. This year, Connor McDavid — a.k.a. the guy who everyone wants a rookie card of — adorns the box.
SPX is geared more towards hit chasers, as building a complete set with all of the rookie cards would take a lot of time, effort and funds. This year, a box costs around $100 and has 10 four-card packs.
