Upper Deck has released a new hockey collectible that will cost some serious…coin. On Monday evening at the Hockey Hall of Fame, the trading card company announced the launch of the Grandeur Hockey Coin Collection, a series of limited-edition coins minted in silver and gold. The coins are available for purchase starting on April 5 and sell for $100 to $500.
“I look at this as a game-changing product line, similar to what we did in 1989 with trading cards,” said Jason Masherah, president of Upper Deck, in an interview with Puck Junk. “Nobody has ever blind-packed precious metal coins before.”
The Grandeur Hockey Coin collection features portraits of 20 different players — 18 current NHL stars and two retired legends — and is sold both on Upper Deck’s E-Pack platform and by the Canadian Imperial Bank of Commerce (CIBC), who partnered with Upper Deck in the development of the Grandeur Coin Collection. Coins purchased on E-Pack can be traded with other E-Pack users for coins or cards on the platform.
Like trading cards, these coins are sold “blind-bagged,” meaning that consumers won’t know which coin they get until they open the packaging. A pack with one coin costs $100, while a collector’s box with four coins costs $499 and guarantees one of the three rarer coin types. Also included is a display that holds 20 coins.
“Obviously, the trading card collector is going to be very familiar with this delivery system,” said Masherah. But our main target, honestly, is the coin collector and the general sports fan who just wants a really cool collectible of their favorite player.”
Each of the 20 coins produced will be minted in three different silver finishes:
Colored – Numbered to 5,000 copies
High-Relief Silver – Numbered to 1,000 copies
Silver-Frosted – Numbered to 500 copies
Finally, there are also a super-rare, 24-karat gold versions of the coins.
Gold – Numbered to 100 copies.
Silver coins weigh 1 oz. each, while the gold coins weigh 1/4 oz.
The complete checklist is as follows:
Patrice Bergeron – Boston
Dustin Byfuglien – Winnipeg
Sidney Crosby – Pittsburgh
Jack Eichel – Buffalo
Wayne Gretzky – Edmonton
Jaromir Jagr – Florida
Patrick Kane – Chicago
Dylan Larkin – Detroit
Henrik Lundqvist – New York
Erik Karlsson – Ottawa
Connor McDavid – Edmonton
Sean Monahan – Calgary
William Nylander – Toronto
Alex Ovechkin – Washington
Carey Price – Montreal
Patrick Roy – Montreal
Daniel Sedin – Vancouver
Vladimir Tarasenko – St. Louis
John Tavares – Brooklyn
Jonathan Toews – Chicago
Note that team names aren’t listed because the Grandeur Hockey Coin Collection, while licensed by the NHL Players Association, is not involved with the NHL in any way. Instead of a team logo, the coins use an image of a landmark from the city that the player plays in, such as the World Trade Center on Henrik Lundqvist’s coin or Niagara Falls on Jack Eichel’s coin.
Grandeur Hockey coins have a holographic Upper Deck anti-counterfeit logo embedded in them — a practice the company has done since the launch of their inaugural baseball card set in 1989. The coins are also serial-numbered on the front.