By John Geoffrion
What follows is an entirely fictional account, but based on the 1970-71 Topps Hockey set and the transactions that happened right around the print deadline, it’s probably close to reality…
Monday, November 2, 1970
Topps Chewing Gum headquarters in Brooklyn NY. The executive in charge of hockey card production comes into his office after a lovely weekend, taking the kids trick-or-treating, raking the leaves, etc. After a flurry of activity, the 1970-71 series is all laid out. All 132 cards are ready to go to print, and today is Go Day.
This year’s set had all the players grouped by team, and the teams were alphabetical (Boston, Chicago, Detroit, etc.) with the two expansion teams, Vancouver and Buffalo, tacked on at the end. Only a few weeks earlier, however, the Oakland Seals’ new owner Charlie Finley changed their name to the California Golden Seals. The art department managed to change the team name on the front, though there was no time to re-order the set, so they remained between the New York Rangers and Philadelphia Flyers.
Oct. 31 - Detroit C Pete Stemkowski traded to New York for D Larry Brown
There’s no time to do a proper airbrush job or re-order the set. So, they do the only things they can: grab the White-Out and cover up the Wings logo, paste over the team name across the bottom of the card, change the team name on the back, and add an extra sentence to his mini-bio: “Traded to N.Y. Rangers Oct. 1970.”
Tuesday, November 3, 1970
Upper management is not happy about the print delay. After spending the day looking over the set just to make sure everything is perfect, the Topps executive sits back and relaxes. The presses are all set to run at the end of the day. The night crew is prepped and ready.
It’s about 4 pm. The secretary comes in, looking quite flustered. She has another printout from the AP wire in her hand.
Nov 3 - Detroit D Bob Baun acquired on waivers by Buffalo
He grabs the phone again. “STOP THE PRESSES! And, uh, grab the White-Out.”
And then, to his secretary, “Call my wife and let her know I’ll be late.”
After a flurry of activity long into the night, they somehow manage to revise Bob Baun’s hockey card. They cover up the logo as quickly as possible, replace the team names on the front and back, and add the text “Joined the Sabres Nov. ’70.” to Baun’s bio. With barely enough time for the White-Out to dry, the cards go to press.
Wednesday, November 4, 1970
Nov 4 - Buffalo D Bob Baun traded to St Louis for LW Larry Keenan and D Jean-Guy Talbot
The Topps executive says nothing.
“Betcha anything he never plays one game for the Blues either. Oh, and by the way, there’s supposed to be two Rs in Garry Unger’s first name. That card was wrong too. I mentioned it to the print guy, but…”
The Topps executive grabs a hockey puck paperweight and hurls it at the janitor, narrowly missing his head. “GET OUT OF MY OFFICE!”
Nov 13 - St Louis D Bob Baun traded to Toronto for LW Brit Selby
Fade to black.
Epilogue. Two Months Later.
North of the border, O-Pee-Chee is printing their expanded version of the Topps set. They use an old photo of Baun from his first stint in Toronto, so he’s correctly identified as a Maple Leaf.
Although he never suited up, technically Bobby Baun was a Buffalo Sabre for one day. But as far as Topps is concerned, he was a Buffalo Sabre for all of 1971. And you can guess how much chaos can happen behind the scenes at Topps and OPC when player transactions happen right at the print deadline, often with hilarious results.
/fin/
John dug his hockey cards out of storage 3 years ago because he needed one more ADHD-fueled obsession to guest-blog about alongside Doctor Who, vinyl records, and Shakespeareana. He lives outside Washington DC.
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Great Story – Baun the one day Sabre gets a card