Topps rips off their own hockey design

Topps released its 2014 Baseball Archives set this week, and usually I don’t pay attention to baseball cards. But Topps did something with this set that really annoyed me: they used a classic hockey card design in the new Archives baseball set — specifically, this design:

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“Check me out, dawg. I’m retro!” [Picture: Ebay]

Yes, that is the classic 1971-72 Topps and O-Pee-Chee design, re-purposed for a 20-card insert set of baseball cards — cheapening it in the process.

Everyone who reads this blog knows how much I love the 1971-72 design. It is the best hockey card design from the 1970s. (If you don’t believe me, read this first and then we’ll talk.)

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Best. Design. Ever.

Using this design for a baseball set would be like putting Sidney Crosby on a 1952 Topps Baseball card, or Alex Ovechkin on a 1989-90 Hoops Basketball card.

Inconceivable!

Five years ago, In The Game created a set of trading cards called 1972: The Year In Hockey which was reminiscent of the 1971-72 Topps/OPC design. I don’t know the full story, but I understand that In The Game got into a legal entanglement with Topps for making cards that also used ovals, bright colors and puffy letters. As if Topps invented — or outright owns — any of those design elements.

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A card from the 1972: The Year In Hockey set by In The Game

The 1972 set by In The Game was a hit with old school collectors who either bought cards in 1971-72 (that was before I was born), or collected that set later on. Making a new hockey set look like an old hockey set makes sense — especially when done right.

Anyway, would the type of collector who buys Topps Archives Baseball cards really give a damn about baseball cards that look like old hockey cards? I think they’d be more excited about new baseball cards that look like old baseball cards. Or the insert cards based on the Major League movie. I’m not even a baseball fan and I want those cards!

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2014 Topps Archives insert cards [Picture: Ebay]

But these cards…irritate me.

Frankly, I”m tired of card companies re-using old designs because they don’t even do it right anymore.Think about Upper Deck’s half-hearted release of Fleer Retro last year. Some of the “retro” cards were great, but many of the inserts were dumb because they weren’t even based on hockey designs, like Intimidation Nation (based on a football set) and the God-awful Noyz Boyz (based on basketball cards).

Yes, Topps made hockey cards in 1971-72, and can use that design all they want. They can use it on baseball cards or FIFA World Cup cards or Spongebob Squarepants cards or whatever the heck they make these days.

But just because they CAN doesn’t mean they SHOULD.

Two Niemi XRCs, One Low Price

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I’ve wanted an Antti Niemi “XRC” for some time now. Even though Niemi had numerous cards during the 2009-10 season — recognized by Beckett as his true rookie cards — he did have a few cards released the prior season, like these two from the 2008-09 Be A Player Hockey set. There’s also a version without the jersey swatch.

Beckett recognizes Niemi’s 2009-10 cards as his true rookie cards. Why these count as XRCs, I don’t know. XRC is a designation for a rookie card that was released in some hard-to-get manner, such as a traded set, a mail-away or a redemption. I believe these cards were actually mailed out to redemption winners in 2010 — meaning that Niemi’s 2009-10 cards came out before these 2008-09 cards; though I am not 100% sure.

Usually, I’m not too fond of jersey cards, but these are of one of the heroes of the 2010 Stanley Cup Champions. In the opinion of many fans, it was Niemi and not Jonathan Toews who should have won the Conn Smythe Trophy as the 2010 playoff MVP. I agree.

RR-313_niemi_redThis card is serial-numbered 82 of 99 and has a red swatch from an, ahem, event-used sweater.

RR-313_whiteAnd the other Niemi not-a-real-RC-card is numbered 97 of 99 and has a white event-used jersey swatch, with just a touch of black at the top. I wonder if both of these swatches are from the same sweater…or from the same event.

RR-313_backThe back of the card states that the “memorabilia” was worn in a rookie photo shoot. I’m guessing that Upper Deck had the players scrimmage, since all of Niemi’s early hockey cards show him wearing a helmet, as if he was in a game or at least a scrimmage.

OK, so the swatches aren’t game-used and they only show Niemi from the waist up. But I finally have Niemi’s “first” NHL card. After seeing this card offered between $15 and $30, I managed to snag these two in the same eBay auction for an absolute steal: $6.66 — and that included shipping. Once again, my patience has paid off.

Card ‘Toons: Double Gold

Editor’s Note: After an 11-month hiatus, Steve Galvao is back with his latest installment of Card ‘Toons.The 2014 Winter Olympics may be over, but they are not forgotten.

Price double goldSteve Galvao is a good old Canadian kid who grew up loving hockey and collecting hockey cards. To see more of Steve’s work, visit his website, the Shoebox Collection. You can see his earlier blog posts here.

Read my latest Becket article FREE online

beckett_action_packedI am back in the pages of Beckett Hockey this month. “Looking Back at Action Packed” is my latest article. It is on pages 4-7 in the March 2014 issue (#259), and recounts the many attempts former card company Action Packed made to try and break into the hockey card market. They failed, but issued some interesting promotional items along the way.

If you don’t want to buy this issue just to read my article, Beckett also published it on their blog. You can read the he entire article for free here. Please take a look and let me know what you think — either in the comments below, or in the comments on the Beckett blog.

Upper Deck signs exclusive trading card license with NHL, NHLPA. What now?

Upper Deck LogoA joint press release — issued by Upper Deck, the NHL and the NHLPA — hit the hockey card industry like a ton of pucks yesterday when it was announced that Upper Deck has signed an exclusive, multi-year deal with the NHL and the NHLPA.  The agreement, which starts in the 2014-15 season, makes Upper Deck the sole manufacturer of licensed NHL trading cards. This is a huge win for Upper Deck, a huge loss for Panini America and In The Game — and a bit of both for hockey card collectors.

In short, it will be nothing but Upper Deck, more Upper Deck and only Upper Deck when it comes to NHL trading cards over the next several years.

Panini America, whose agreement with the NHL and NHLPA expires on June 30, was quick to respond. CEO Mark Warsop, issued a press release of his own yesterday, stating his discord:

“We are disappointed to learn of the NHL and NHLPA’s decision to go in another direction in the trading card category…During the term of our agreement we faced many challenges, including a late start to the agreement and an NHL work stoppage. Through all of the challenges we established trading card hockey brands that collectors came to love and look forward to…” (link)

I think what the Panini CEO really wanted to say was:

“Thanks for nothing, jerks! Our licensed started later than we wanted — in October 2010 — so Upper Deck still got to be first to market with the 2010-11 cards. We also had to put up with last year’s lockout, and then the absolute dearth of rookie cards due to the NHLPA’s mercurial decision. But we’re not bitter…”

In The Game — who has not had an NHL or NHLPA license since the 2003-04 season — is also shut out once again.The company applied for a trading card license with the NHLPA in October 2013. Getting one seemed possible, since it was the NHLPA who first offered In The Game a trading card license in 2012 — one they wisely turned down — for the 2012-13 season. We all know how that year played out for hockey card collectors and card companies.

So, why would the Players Association first want to expand their licensees, then go to just one two years later? In an interview with Beckett Hockey Editor Susan Lulgjuraj, NHLPA director of licensing Adam Larry stated that the exclusive deal was to cut down on products in the marketplace.

“Of the benefits, one of the big ones is being able to control number of products a little better,” Larry told Beckett Media. “One of the things we were hearing is there was probably a little too much product out there right now.” (link)

What does this all mean to hockey card collectors? If you like Upper Deck cards, then you have nothing to worry about. We will get plenty of those, like Artifacts, the return of MVP as a standard set, and Upper Deck Series One and Two. Personally, I am glad that UD Series One and Two will continue for its 25th year. It is consistently my favorite set, and is currently the longest-running active set.

But if you like competition, then this is very bad. Don’t get me wrong — I like some Upper Deck Sets and dislike others. What I really like, though, is the innovation that happens when you have competition. Why skate hard for the puck if there is no one to beat you to it? Why try to make better hockey cards when no one else can make them?

Granted, I did not like too many of Panini’s hockey card sets over the years, but at least having Panini in the picture made Upper Deck work harder. Their flagship set (Series One and Two) is always a cut above anything else, while sets like Fleer Retro and Parkhurst Champions have been among my favorites during the “two-company race” we’ve enjoyed the past four years. Would Upper Deck have even attempted a set like Parkhurst Champions if they didn’t have to compete with Panini for our hobby dollars?

Then again, maybe without pressure from direct competition, Upper Deck will double down, innovate, and transform hockey card collecting — much like T.J. Oshie got to work his magic during the shootout in the Olympics, with unlimited time and room and no defender trying to knock him down.

So, just how long is this deal anyway? The press release does not say, and Upper Deck Sports and Social Media Manager Chris Carlin was not at liberty to tell me. The NHLPA did not answer my email inquiry, either.

The previous exclusive that Upper Deck held was for six years (2004-05 to 2009-10). Perhaps the length of the deal is being kept a secret because it is variable, based on Upper Deck’s performance. Do well, and keep your exclusivity. Do poorly, and everyone from Topps to Press Pass will get a license. Of course, this is pure speculation on my part.

In the interest of full disclosure, Upper Deck does provide products to this blog for review purposes. However, all opinions on this blog are my own.