Upper Deck to continue Hockey Card Day in 2010

For a second year in a row, Upper Deck hockey cards will be given out at card shops and retail chains across Canada to celebrate National Hockey Card Day, or NHCD as the cool kids like to call it.

NHCD will happen on Saturday, January 30, 2010. Those who visit a Toys R Us, Wal-Mart, London Drugs, Rexall, Jean Coutu, Pharma Plus or a local participating card shop will receive a free, 5-card pack featuring all-new hockey cards.

And while only one pack will be given out per customer, there’s no rule against visiting as many of these shops as possible. There are 15 cards in the set, so you’ll need to get at least 3 packs to try to complete a set…or 6 packs if you want to hook your buddy Sal up with a set.

Here is the 15-card checklist:

5 “2009-10 Rookies” cards:
– John Tavares (New York Islanders)
– Matt Duchesne (Colorado Avalanche)
– Jaime Benn (Dallas Stars)
– Evander Kane (Atlanta Thrashers)
– Logan Couture (San Jose Sharks)


5 “Pride of Canada” cards:
– Sidney Crosby (Pittsburgh Penguins)
– Vincent Lecavalier (Tampa Bay Lightning)
– Martin Brodeur (New Jersey Devils)
– Mike Richards (Philadelphia Flyers)
– Rick Nash (Columbus Blue Jackets)


5 “Heroes” cards:
– Jarome Iginla (Calgary Flames)
– Jonathan Toews (Chicago Blackhawks)
– Roberto Luongo (Vancouver Canucks)
– Wayne Gretzky (Edmonton Oilers)
– Steve Yzerman (Detroit Red Wings)


The “Rookies” and “Pride of Canada” cards look great. The full color photo, placed atop a sepia-toned background, really make the player “pop”. The bold red or blue bars punch up the design while also playing off of the red, white and blue “National Hockey Card Day” logo.

But the sepia-toned “Heroes” cards are a bit lacking. The “National Hockey Card Day” logo should have been sepia-toned too. But it isn’t, so it sticks out like a sore thumb. A shame, since the “Rookies” and “Pride of Canada” cards have such carefully-considered designs.

Then again, the cards are FREE, so who am I to complain about the design?

However, I would like to complain that these are only given out in Canada. How about us fans in the U.S.? Don’t forget that 24 of the 30 teams are here south of the border, and that the Winter Classic will be held in Boston this season.

Anyway, be sure to check out the National Hockey Card Day website. Eventually, they will post a list of participating retailers who will be giving out these free cards.

Author: Sal Barry

Sal Barry is the editor and webmaster of Puck Junk. He is a freelance hockey writer, college professor and terrible hockey player. Follow him on Twitter @puckjunk

2 thoughts on “Upper Deck to continue Hockey Card Day in 2010”

  1. Yo, not sure if anyone has mentioned this to you or not yet, but the auto-play for the radio shows when you load the page is insane. They all play at once, and you have to scroll the whole thing to try and find them to turn it off. I like the clips, but would just prefer to listen to them at my convenience.

  2. Hey, thanks for letting me know. It seemed to work OK on my browser when I tested it. I'll will try and fix it ASAP. Thanks again for your feedback.

Leave a Reply

Your email address will not be published. Required fields are marked *