Upper Deck

Topps Changed Its Policy. Will UD Follow Suit?

Late last month, the Topps Trading Card Company announced that all redemption cards will now be valid for 10 years from the date of issue. This extends back to include redemption cards that were issued in 2021-22 products.

Normally, a redemption card – a little cardboard “I.O.U.” that promises the collector a premium card – would expire after two years or so. This would take the luster off of buying sealed products that were more than two years old. Sure, you might get a rookie card of a player that is now a superstar…or you might get an expired redemption card for an autograph of that same rookie that was now worthless. 

What this move does for Topps is increase desirability in both old and new card products. We all dislike getting redemption cards – but it is nice to know that if we buy a product from 2021 in 2024 that the redemption card is still worth something.

Of course, Topps does not make hockey cards, but Upper Deck does. So, will Upper Deck keep up with its main rival and also extend the window of its own redemption cards?

Continue reading “Should Upper Deck Change Its Redemption Policy?”